Our team has been managing 3 accommodations in Florence as well as famous restaurants in Florence for many years. The staff with the manager Massimo is available for advice on places to visit, excursions, reservations for selected restaurants or for any other need.

The BOBOTEL brand was created in Florence to distinguish structures that have a certain charm and attention to guests to guarantee a top service, such as indications of places to visit and free tours as well as addresses of typical Florentine restaurants. BOBOTEL is located in the heart of Florence, a few steps from the main historical and artistic attractions. Our rooms are all different and recognizable for their bright colors and large paintings inspired by modern and contemporary art, reinterpreted in an original way with the character “BOB”. Each environment therefore has a unique character, designed to give guests a stay that is not only comfortable, but also fun and memorable. All rooms have air conditioning, free WiFi, private bathroom and furnishings with attention to detail. The atmosphere is informal and welcoming: more than in a traditional hotel, you will feel like you are guests in a creative residence, where every detail tells a story. At Bobotel you will also find a personal and direct welcome, with useful advice on what to visit, where to eat and how to best experience Florence. We also offer additional services such as breakfast agreements at a historic Florentine pastry shop, the possibility of an American breakfast for a fee information on parking in the area without reservation and support to make your stay simple and pleasant. Our mission is to make you feel at home, in a special place that combines Florentine hospitality with a unique touch of colour, irony and art. The BOBOTEL brand was created in Florence to distinguish structures that have a certain charm and attention for guests to guarantee a top service, such as indications of places to visit and free tours as well as addresses of typical Florentine restaurants. BOBOTEL is located in the heart of Florence, a few steps from the main historical and artistic attractions. Our rooms are all different and recognizable for their bright colors and large paintings inspired by modern and contempor

San Lorenzo is one of the liveliest ancient areas of Florence, home of the Florentine Renaissance, where the Medici family managed their power. Historical tradition and innovation come together in an exciting result. A few steps from the Central Market, the Medici Chapels and the Accademia Gallery. The neighborhood, a few meters from the Central Station and the Tramway that leads directly to the Careggi Airport and Hospital, is equipped with many shops of various utilities and small supermarkets